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Muhammed
Fulail

Performance Marketer & Meta Ads Strategist helping brands grow through data-driven campaigns and creative execution.

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Who I am

Turning attention
into results.

2+ Years exp.
12+ Skills
∞ Growth mindset

Performance-driven digital marketer specialising in Meta Ads campaign management, lead generation, and digital advertising strategies. Experienced in creating and optimizing campaigns across industries to help brands increase reach, engagement, and customer acquisition.

Skilled in content planning, branding, and campaign optimization, with a strong focus on delivering effective, creative marketing solutions. Passionate about helping businesses grow through strategic digital marketing.

What I do

Skills & expertise.

Meta Ads
Facebook & Instagram
Performance Marketing
Lead Generation
Google Ads
Social Media Mgmt.
Content Strategy
Branding
Canva Design
Analytics & Reporting
Campaign Optimization
Email Marketing
My work

Real experience.

01
Performance Marketing · Meta Ads · Nov 2025–Present

Performance Marketing & Project Coordination — Hawoca Marketing

Managing and optimizing Meta (Facebook & Instagram) ad campaigns for multiple clients across industries, handling targeting strategy, budgets, creative coordination, and full project management across marketing, design, and content teams.

  • Managed and optimized Meta ad campaigns for lead generation and sales across client accounts
  • Planned targeting, budgets, and creative strategies to reduce CPL and increase ROAS
  • Led day-to-day project coordination between marketing, design, and content teams
  • Ensured on-time delivery of campaigns by managing timelines and cross-team priorities
02
Social Media · SEO · Google Ads · Feb 2025–Jun 2025

Digital Marketing Executive — 3M Maven Media Marketing Metrix, Delhi

Handled multi-channel digital marketing for multiple client accounts at a Delhi-based agency — managing social media, SEO, and Google Ads campaigns end-to-end while coordinating with design teams and tracking performance analytics.

  • Managed social media, SEO, and Google Ads campaigns to boost brand awareness across clients
  • Developed promotional strategies that enhanced customer engagement and conversions
  • Conducted keyword research to improve search engine visibility and ad performance
  • Managed multiple client accounts ensuring timely and quality campaign delivery
03
Social Media · Canva Design · Aug 2024–Feb 2025

Social Media Marketer & Canva Designer — Cake Studio, Kozhikode

Handled the complete social media presence for a premium cake studio — from content calendar planning and Canva creative design to Instagram campaign execution aligned with seasonal promotions and events.

  • Planned and executed Instagram campaigns tied to seasonal promotions, increasing brand reach and sales
  • Designed posts, reels, and stories using Canva to maintain consistent brand identity
  • Implemented content calendars for consistent posting and audience engagement
  • Tracked content performance metrics and optimized posting strategy accordingly
04
Social Media · Brand Strategy · Jul 2024–Oct 2024

Digital Marketing Executive — AKB TVS, Kozhikode

Managed the digital and social media presence for AKB TVS — a leading automotive dealership — building brand authority through strategic content, audience analysis, and performance monitoring across platforms.

  • Designed and implemented social media strategies to grow followers and brand presence
  • Created Canva creatives for consistent brand messaging across platforms
  • Monitored social media KPIs and suggested data-driven strategy improvements
  • Collaborated with marketing teams to support campaigns and promotions
Who I've Worked With

Client Pages.

Instagram pages I've managed and grown across industries — from schools and cafés to consultants and sports academies.

Juventus Academy Kerala Instagram
@juventus_academy_kerala
Juventus Academy Kerala
Sports Academy 👥 4,185 followers
Tech Verse Instagram
@tech._verse_
Tech Verse
Tech / Startup 👥 2,278 followers
AKB TVS Instagram
@akbtvscalicut
AKB TVS
Vehicle Dealership 👥 4,075 followers
Lesson Lens Instagram
@lesson_lens_integratedcampus
Lesson Lens
Education 👥 1,327 followers
Cake Studio Instagram
@cakestudio___official
Cake Studio
Café & Bakery 👥 16.1K followers
Edinwood International School Instagram
@edinwood_international
Edinwood International School
Education 👥 5,199 followers
Exouzia BCA Academy Instagram
@exouzia_i360
Exouzia BCA Academy
Education 👥 1,086 followers
Havestudy Instagram
@havestudy_
Havestudy
EdTech 👥 2,389 followers
Guinness Rasheed Instagram
@guinness_rasheed
Guinness Rasheed
Business Consultant 👥 38.2K followers
Melova Chocolate Instagram
@mymelova
Melova Chocolate
Food & Beverage 👥 8,757 followers
Hawoca Instagram
@hawocaindia
Hawoca
Community / Branding 👥 8,643 followers
Juventus Academy Kerala Instagram
@juventus_academy_kerala
Juventus Academy Kerala
Sports Academy 👥 4,185 followers
Tech Verse Instagram
@tech._verse_
Tech Verse
Tech / Startup 👥 2,278 followers
AKB TVS Instagram
@akbtvscalicut
AKB TVS
Vehicle Dealership 👥 4,075 followers
Lesson Lens Instagram
@lesson_lens_integratedcampus
Lesson Lens
Education 👥 1,327 followers
Cake Studio Instagram
@cakestudio___official
Cake Studio
Café & Bakery 👥 16.1K followers
Edinwood International School Instagram
@edinwood_international
Edinwood International School
Education 👥 5,199 followers
Exouzia BCA Academy Instagram
@exouzia_i360
Exouzia BCA Academy
Education 👥 1,086 followers
Havestudy Instagram
@havestudy_
Havestudy
EdTech 👥 2,389 followers
Guinness Rasheed Instagram
@guinness_rasheed
Guinness Rasheed
Business Consultant 👥 38.2K followers
Melova Chocolate Instagram
@mymelova
Melova Chocolate
Food & Beverage 👥 8,757 followers
Hawoca Instagram
@hawocaindia
Hawoca
Community / Branding 👥 8,643 followers
Impact

Results.

Real screenshots from real Meta Ads campaigns — proof of performance across messaging and lead generation.

Messaging #1
MessagingMeta Ads · Jan–Feb
10 conversations
Result
₹21.28
Cost / Conv
₹212.82
Spent
Messaging #2
MessagingMeta Ads · Jan–Feb
7 conversations
Result
₹35.04
Cost / Conv
₹245.31
Spent
Messaging #3
MessagingMeta Ads · Dec '22–Jan '26
10 conversations
Result
₹41.81
Cost / Conv
₹418.14
Spent
Messaging #4
MessagingMeta Ads · Jan–Feb
19 conversations
Result
₹43.08
Cost / Conv
₹818.50
Spent
Messaging #5
MessagingMeta Ads · Jan–Feb
89 conversations
Result
₹4.17
Cost / Conv
₹371.36
Spent
Messaging #6
MessagingMeta Ads · Jan–Feb
28 conversations
Result
₹22.70
Cost / Conv
₹635.72
Spent
Messaging #7
MessagingMeta Ads · Jan–Feb
32 conversations
Result
₹8.97
Cost / Conv
₹287.04
Spent
Lead Gen #1
Lead GenMeta Ads · Jan–Mar
308 leads
Result
₹6.20
Cost / Lead
₹1,909.19
Spent
Messaging #8
MessagingMeta Ads · Jan–Mar
80 conversations
Result
₹17.98
Cost / Conv
₹1,438.77
Spent
Messaging #9
MessagingMeta Ads · Jan–Mar
6 conversations
Result
₹52.44
Cost / Conv
₹314.64
Spent
Messaging #1
MessagingMeta Ads · Jan–Feb
10 conversations
Result
₹21.28
Cost / Conv
₹212.82
Spent
Messaging #2
MessagingMeta Ads · Jan–Feb
7 conversations
Result
₹35.04
Cost / Conv
₹245.31
Spent
Messaging #3
MessagingMeta Ads · Dec '22–Jan '26
10 conversations
Result
₹41.81
Cost / Conv
₹418.14
Spent
Messaging #4
MessagingMeta Ads · Jan–Feb
19 conversations
Result
₹43.08
Cost / Conv
₹818.50
Spent
Messaging #5
MessagingMeta Ads · Jan–Feb
89 conversations
Result
₹4.17
Cost / Conv
₹371.36
Spent
Messaging #6
MessagingMeta Ads · Jan–Feb
28 conversations
Result
₹22.70
Cost / Conv
₹635.72
Spent
Messaging #7
MessagingMeta Ads · Jan–Feb
32 conversations
Result
₹8.97
Cost / Conv
₹287.04
Spent
Lead Gen #1
Lead GenMeta Ads · Jan–Mar
308 leads
Result
₹6.20
Cost / Lead
₹1,909.19
Spent
Messaging #8
MessagingMeta Ads · Jan–Mar
80 conversations
Result
₹17.98
Cost / Conv
₹1,438.77
Spent
Messaging #9
MessagingMeta Ads · Jan–Mar
6 conversations
Result
₹52.44
Cost / Conv
₹314.64
Spent
Messaging #10
MessagingMeta Ads · Jan–Mar
32 conversations
Result
₹45.75
Cost / Conv
₹1,463.85
Spent
Lead Gen #2
Lead GenMeta Ads · Jan–Feb
13 leads
Result
₹48.90
Cost / Lead
₹635.67
Spent
Lead Gen #3
Lead GenMeta Ads · Jan–Feb
98 leads
Result
₹3.09
Cost / Lead
₹303.07
Spent
Messaging #11
MessagingMeta Ads · Jan–Feb
11 conversations
Result
₹35.46
Cost / Conv
₹390.05
Spent
Messaging #12
MessagingMeta Ads · Feb–Mar
11 conversations
Result
₹47.17
Cost / Conv
₹518.86
Spent
Messaging #13
MessagingMeta Ads · Feb–Mar
28 conversations
Result
₹22.81
Cost / Conv
₹638.58
Spent
Lead Gen #4
Lead GenMeta Ads · Feb–Mar
137 leads
Result
₹4.64
Cost / Lead
₹635.57
Spent
Messaging #14
MessagingMeta Ads · Feb–Mar
56 conversations
Result
₹24.81
Cost / Conv
₹1,389.43
Spent
Messaging #15
MessagingMeta Ads · Feb–Mar
9 conversations
Result
₹2.26
Cost / Conv
₹20.30
Spent
Lead Gen #5
Lead GenMeta Ads · Feb–Mar
13 leads
Result
₹29.59
Cost / Lead
₹384.62
Spent
Messaging #10
MessagingMeta Ads · Jan–Mar
32 conversations
Result
₹45.75
Cost / Conv
₹1,463.85
Spent
Lead Gen #2
Lead GenMeta Ads · Jan–Feb
13 leads
Result
₹48.90
Cost / Lead
₹635.67
Spent
Lead Gen #3
Lead GenMeta Ads · Jan–Feb
98 leads
Result
₹3.09
Cost / Lead
₹303.07
Spent
Messaging #11
MessagingMeta Ads · Jan–Feb
11 conversations
Result
₹35.46
Cost / Conv
₹390.05
Spent
Messaging #12
MessagingMeta Ads · Feb–Mar
11 conversations
Result
₹47.17
Cost / Conv
₹518.86
Spent
Messaging #13
MessagingMeta Ads · Feb–Mar
28 conversations
Result
₹22.81
Cost / Conv
₹638.58
Spent
Lead Gen #4
Lead GenMeta Ads · Feb–Mar
137 leads
Result
₹4.64
Cost / Lead
₹635.57
Spent
Messaging #14
MessagingMeta Ads · Feb–Mar
56 conversations
Result
₹24.81
Cost / Conv
₹1,389.43
Spent
Messaging #15
MessagingMeta Ads · Feb–Mar
9 conversations
Result
₹2.26
Cost / Conv
₹20.30
Spent
Lead Gen #5
Lead GenMeta Ads · Feb–Mar
13 leads
Result
₹29.59
Cost / Lead
₹384.62
Spent

Brands I've worked with

Hawoca Marketing
Alshahama Eye Hospital
Carryfone Gadget Store
Exouzia ProTech Academy
Mission Million
HAVE
Lesson Lens
Edinwood Finishing School
Techverse 2026
Juventus Academy Kerala
Cake Studio
Melova
AKB TVS
Hawoca Marketing
Alshahama Eye Hospital
Carryfone Gadget Store
Exouzia ProTech Academy
Mission Million
HAVE
Lesson Lens
Edinwood Finishing School
Techverse 2026
Juventus Academy Kerala
Cake Studio
Melova
AKB TVS
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Credentials

Certifications.

🎓
AI Integrated Digital Marketing Diploma
Techoriz Digital Academy · 2024
📈
Google Ads Certified
Search, Display & Retargeting · Google
📊
Google Analytics Certified
Google
📍
Google My Business Certified
Google
✍️
HubSpot Content Marketing Certified
HubSpot Academy
Let's connect

Ready to grow your brand?

Whether you need a high-performance ad campaign, a content strategy, or a full digital growth plan — I'm here to make it happen.

Send me an email ⬇ Download CV
✉
muhdfulail50@gmail.com
✉
fulail50@gmail.com
📱
WhatsApp: +91 82898 52808
in
linkedin.com/in/muhammedfulail
📸
instagram.com/_fulail